In an effort to curb disruption and address community feedback, Twitch is aiming to revitalize its ad program by placing a greater focus on Stream Display ads.
Over the past year, Twitch has been actively debating with its community about its desire to incorporate ads during streams. As a result of this discourse, they have kept making alterations and modifications to how these advertisements are actually integrated into their services.
To resolve the issue of ads interrupting users’ Twitch viewing experience, Twitch has announced a plan to make ad usage “less disruptive”. Users can read more about this change on the official blog post at the Twitch support page.
Stream Display Ads have the potential to revolutionize Twitch, allowing for unparalleled audience reach and engagement.
“Stream Display Ads (SDAs) are 15-second display ads that show on channels. Viewers are able to see and hear creators while these ads are displayed. Creators don’t have to do anything different to use them.”
“Ads are important to Twitch, and to our community. We’ve heard the feedback that ads are too interruptive, and we want creators to have the opportunity to earn additional income via advertising while building their communities, without the interruption that comes with standard video ads.”
Part of this chance will see the service “experimenting” with how their Stream Display ads operate. “Starting in December 2022, we’re experimenting with an update to Stream Display Ads (SDAs) to make them even less interruptive. Select viewers will notice an update to SDAs.”
As Twitch continues to optimize the best ad length, their ads may not all last for the same amount of time. Generally speaking though, they should be relatively brief. Moreover, streamers can interact with their viewers and chat during this period – unlike other streaming platforms where usually a complete halt occurs while an ad is playing out.
The ads will be compliant with the current ad display setup each user has established. “Stream Display Ads will follow the same rules creators have set for their channels. So, if a creator offers ad-free viewing for subscribers, Stream Display Ads will not be shown to subscribers.”